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Capital Formation

Strategic Planning, Capital Formation, and Market Entry

Long before the “dotcom” marvel, principals were engaged by an infant stage e-commerce company to advise on the development and completion of their strategic business operations, capital formation, product launch, and go to market strategy. Principals developed the proper plans and formulated strategies while successfully identifying sources of near-term private funding and securities underwriters eventually leading to a public offering. Following the completion of the public offering, the principals continued to assist the company by securing rare and exclusive OEM licensing agreements with the industry’s largest software companies and several bundling agreements with the world’s largest computer manufacturers.

Interim Management Assists Board, Investors, and Executive Leadership

Principals were engaged by shareholders to assist a software company with unrealized potential while coaching the CEO in his leadership efforts. Principals reworked operating plans, strategic plans, organizational structure, and processes including software development techniques to corral operating costs and tighten the company’s focus. Sales and marketing efforts were adjusted to accelerate market opportunities and secure strategic clients. Vérto principals provided the company with sufficient runway by securing additional funding through private instruments, long-term convertible debt, and bank lines of credit. Company revenues grew ten-fold within 9 months resulting in sufficient market momentum to regain support from the original shareholders and attract further strategic funding in the form of series B and C equity capital.

 

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